Alki Beach Pride is a LGBTQ+ event held annually, located in West Seattle on one of the most popular Beaches in the Seattle Area. Stacy and Jolie Bass-Walden, Founders and Event Organizers, have been running this event since 2015 and it is one of the very few POC woman ran, organized and operated Pride events in the country.
Our main task with Alki Beach Pride was to create content to be posted online to drive views, engagement, and highlight key elements of the pride event to convey to the target audience that they did not want to miss out on attending.
We did this through creating engaging and dynamic video and static ads. We did this by setting up promotions and campaigns and putting marketing spend behind our campaigns based on analytic data collected from our team about our audience to increase our success on target marketing. Maximizing our content and thus our spend.
Pacific Room Alki Beach, a Seattle restaurant and Music Venue
Pacific Room opened summer 2019, with a largely Queer staff at the time, we focused on bringing in queer musicians and talent to provide a platform for their music to be heard and for a unique experience that has yet to be tapped in Seattle.
We did this through booking Queer Musicians, hosting a open mic night, and booking queer musicians for our new years event we hosted at Pacific Room.
For the HER event, The L Word Screening Party, we wanted to create a unique campaign that drove impressions and engagement.
We did this through creating facebook and instagram campaigns, focusing most of the spend behind impressions.