Alki Beach Pride is a LGBTQ+ event held annually, located in West Seattle on one of the most popular Beaches in the Seattle Area. Stacy and Jolie Bass-Walden, Founders and Event Organizers, have been running this event since 2015 and it is one of the very few POC woman ran, organized and operated Pride events in the country.
Our main task with Alki Beach Pride was to create content to be posted online to drive views, engagement, and highlight key elements of the pride event to convey to the target audience that they did not want to miss out on attending.
We did this through creating engaging and dynamic video and static ads. We did this by setting up promotions and campaigns and putting marketing spend behind our campaigns based on analytic data collected from our team about our audience to increase our success on target marketing. Maximizing our content and thus our spend.
The National LGBTQ Women's Survey.
This will be the most comprehensive study ever conducted to address the gaps in knowledge, policy analysis, organizing, and advocacy about the life experiences, needs, priorities, and challenges faced by LGBTQ+ women.
Increase the number of BIPOC respondence.
They had a great response rate however, 85% of the respondents identified as White.
The issue with that is to truly elevate our BIPOC community we need to know where we need to put the resources.
We received a grant of $1,000 and offered the BIPOC community $40 per person for their time and knowledge.
We provided creative:
Three Dollar Cinema
We provide access to films by, for, and about lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people and their families, and a forum for LGBTQ+ filmmakers to share and discuss their work with audiences.
We Co-presented a Lesbian Queer Story Month along with Seattle Dyke March.
We provide marketing spend behind the following creative-
Who we have worked with:
Alki Beach Pride
Pacific Northwest Black Pride
African American Leadership forum
Three Dollar Bill Cinema
Gay City Seattle
Diana’s Tours (Mexico LGBTQIA business)
Las Vegas Pride
West Seattle Brewery
Pacific Room - Alki
Bump Ugly’s - Monthly Queer Party
The Wildrose - fundraiser for our queer community help fund
Goodboy - Hawtmess Productions
Karen Fowler Therapy - Business development
National Center for Lesbian Rights - Survey distribution
Groups we have created:
Jolenes free marketing services
Heriox - gender diverse group
Community fundraiser for queer needs fund (example funeral expenses)
Las Vegas Pride Magazine “Queery Seattle” by Megan Williams - https://lasvegaspride.org/2021/09/22/queery-seattle/
Las Vegas Pride Magazine “Diana’s Tour’s” - by Emily Bryan - https://lasvegaspride.org/2021/09/22/diana-tours-puerto-vallarta/